I gave a talk at the Soho House today about interesting trends I’m seeing. I thought it was a Q&A session so I didn’t prepare anything, but then they asked us to talk for 10 minutes on THE FUTURE so I jotted down some notes real quick.

1.  social going mobile going local
2.  game mechanics driving behavioral change
3.  virtual goods overlapping with physical space
4.  phones becoming better listeners
5.  personal informatics
6.  brands using geo to advertise = outdoor advertising 2.0
7.  using twitter to drive collective experience
8.  the benefits that come with 2500 twitter followers